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About

Extraordinary works of Scandinavian interior design – all produced sustainably

Green Collective is a platform striving to make a sustainable lifestyle broadly accessible. We have meticulously handpicked local independent designers that meet our standards in regards to production, sustainability and the environment. We provide a safe space for the consumer who wants to make more mindful choices. Based and founded in Copenhagen 2021, we strive to be on the forefront of the new green era, leading the way by setting an example.

Vision

We value authenticity, simplicity, and style

Green Collective is a premiere platform that makes living a sustainable lifestyle broadly accessible. We meticulously handpick local, independent designers that meet our standards in regards to production, sustainability and environmental impact. We provide a space for the conscious consumer who wants to make more mindful choices. Based and founded in Copenhagen in 2021, we are committed to being at the forefront of the new green era.
TEAM

Above all, we are passionate about what we do.

Katrine Bay Ejlersen, Founder

Katrine was raised on an organic farm on the small island of Tåsinge, which her family still operates today. She went on to work as an international fashion model in Paris, an adventure that sparked her passion for luxury and design, although she disliked the shortcomings of mass production. Later, Katrine earned a Master’s Degree in Business and worked for one of the world’s largest renewable energy companies. Now she is taking the bold step to become an entrepreneur by combining her two passions – luxury lifestyle products made sustainably.

Ann-Sophie Fjellø-Jensen, Co-Founder

Ann-Sophie grew up in the countryside of southern Denmark. Her self-employed parents nurtured her entrepreneurial spirit, and she knew early on that she wanted to create something unique of her own. After studying photography in Denmark, she relocated to New York City, where she has now been based for 15 years. Ann-Sophie operates her photo business out of Manhattan and has been commissioned to create images for numerous Fortune 500 companies and global NGO’s.

Kristin Forte, Editor-in-Chief

Kristin is a New York City native. She is a producer and writer who has created digital content for leading companies including Zillow, E.W. Scripps, and Procter & Gamble. Aside from producing video and writing for brands, Kristin has also written and edited for newspapers and magazines in the NYC theatre and film industry. Kristin cares deeply about the environment and has narrated documentaries about new recycling technologies and government initiatives to minimize humanity’s impact on the planet.

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